Search that books sales calls, not just visits.
Titan had an AI visibility score of zero and leaned on outbound to fill the pipeline. We rebuilt search into a channel that generates qualified leads on its own, and made the brand visible inside ChatGPT, Gemini and AI Overviews while we were at it.
Titan wanted search to carry the pipeline.
The brief was unusually direct. Build an inbound growth engine focused on lead generation, conversions and sales calls booked through SEO, and establish visibility inside the AI systems that buyers increasingly ask before they ever reach a search results page.
Invisible in search. Invisible to the AI too.
Titan was not underperforming on search. It was barely present on it. And with an AI visibility score of zero, the brand was absent from exactly the surfaces where more and more high intent research now begins.
Minimal Organic Visibility
Few commercial rankings and little content authority to build on. The terms that influence a buying decision were owned by competitors, and Titan was nowhere near them.
Zero AI Visibility
An AI visibility score of zero. When a prospect asked ChatGPT or Gemini for options in the category, Titan simply did not come up. That is an entire research channel producing nothing.
No Content Authority
Almost no topical depth. Nothing signalled to a search engine, or to a language model, that Titan was a credible authority in its own category rather than one more brochure site.
Dependent on Outbound
With inbound producing little, the pipeline leaned on outbound sales. That works, but it does not compound, and it leaves growth capped by how many calls the team can physically make.
Four phases.
Rank for search and for machines.
We ran a conventional SEO build and a generative engine optimization track in parallel. The first wins the search results page. The second wins the answer a language model gives when a buyer never opens one.
Technical Foundation
- Technical SEO foundation built and cleared of blockers
- Site structured so new content could rank rather than stall
- Baseline captured, including an AI visibility score of zero
Commercial Intent
- Commercial intent landing pages built for the terms that influence buying
- Focus deliberately placed on decision stage keywords rather than vanity volume
- Pages designed to convert a visit into a booked call, not just a session
Topical Authority
- Service, location and blog content built out to establish topical authority
- Internal linking and semantic SEO applied so the site read as a coherent whole
- Content clustered around themes rather than published as isolated pages
Generative Engine Optimization
- Entity first content so language models could recognise Titan as a distinct entity
- Answer first formatting to match how generative engines extract responses
- Topical clustering to reinforce authority across both search and AI systems
Numbers that speak for themselves.
From Zero to a Lead Channel
Organic Traffic
Traffic Value
| Metric | Result |
|---|---|
| Qualified leads | 0 → 50+ per month |
| Primary business impact | Significant increase in conversions and sales calls booked |
| Organic keywords | 286 ranking |
| Organic traffic | 936 a month, up 251.88% |
| Traffic value | $1.8K, up 201.69% |
| AI visibility | 0 → 28 |
| Commercial rankings | Multiple page-one keywords |
| Content authority | From almost none to genuine topical authority |
Five decisions that made search a channel.
Plenty of SEO work produces traffic that never converts. This produced booked calls because every decision was measured against pipeline rather than against a rankings report.
Commercial Keywords First
The work targeted terms that influence a buying decision, not the high volume informational queries that inflate a traffic chart and convert nobody.
Authority Built From Scratch
Service, location and blog content, linked semantically into clusters, turned a site with almost no depth into a recognised authority in its category.
Optimised for the Answer Box
Entity first content and answer first formatting targeted how generative engines actually extract and cite information, not just how the classic blue links are ranked.
Pages Built to Convert
Commercial intent landing pages were designed to turn a visit into a booked call. Ranking was treated as the start of the job, not the end of it.
Measured in Leads, Not Traffic
Success was defined as qualified leads and booked calls from the outset. That single choice shaped every keyword, page and piece of content that followed.
Two engines, built at the same time.
Most SEO engagements optimise for the search results page and hope the AI systems follow. We treated generative engine visibility as its own track from day one, because a buyer who gets a confident answer from a language model rarely clicks through to check it.
Two Scores at Zero
Minimal organic visibility and an AI visibility score of zero. A pipeline dependent on outbound. The honest starting position, measured on both the search and the AI axis.
Technical, Then Commercial
Technical SEO cleared the way, then commercial intent landing pages went live for the terms that actually influence a purchase decision.
Clusters, Not Pages
Service, location and blog content built into linked topic clusters. Semantic SEO tied it together so search engines read Titan as an authority rather than a collection of pages.
Written for Machines to Cite
Entity first content and answer first formatting made Titan legible to language models. The AI visibility score began climbing from zero.
A Predictable Lead Channel
50+ qualified leads a month, multiple page-one commercial rankings and an AI visibility score of 28. Search became a source of pipeline rather than only a source of traffic.
AI visibility built from nothing, so the brand now surfaces in ChatGPT, Gemini, AI Overviews and AI Mode.
- Ready to grow
What does the AI say about your brand?
Ask ChatGPT or Gemini to recommend a provider in your category. If your brand is missing, hedged, or described in someone else’s words, that is a generative engine optimization gap, and it is only going to matter more.
- See how AI systems currently describe you
- Build presence where language models read
- Strengthen entity recognition and sentiment
- Make your content the source AI cites
- Ready to grow
Is your search traffic booking any calls?
Traffic that never converts is a cost, not a channel. And if your brand scores zero when a buyer asks an AI for options, an entire research surface is passing you by. Both are fixable, and they compound once built.
- Target the commercial keywords that influence buying
- Build topical authority instead of isolated pages
- Make your brand legible to generative engines
- Measure the channel in leads, not sessions